> For the complete documentation index, see [llms.txt](https://mav-1.gitbook.io/kaizen-collective/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mav-1.gitbook.io/kaizen-collective/introduction.md).

# INTRODUCTION

## WHAT IS KAIZEN?

Kaizen Collective is an NFT focused advisory established around the NEAR ecosystem. We offer B2B services & consulting for NFT and Web3 projects. Our goal is to help people execute their unique vision and goals through our wide range of expertise and customizable services. 

## WHY CHOOSE KAIZEN? 

Kaizen Collective is a hand selected group of leaders (:arrow\_down:) that all have their own group of skill sets. Our team has earned their stripes in both real world business and the Web3/NFT space. Our combined knowledge can help a project at any step of their journey. From a first time Founder that needs advice on how to price and mint their project, to a more developed project that needs advice on scaling, marketing or tokenomics, Kaizen Collective can help.